They've been on all the time here, from local installers though, starting right away (and going back on the old service for years). Heard it through Dish too. There is one country FM station about 30 miles away, and one religious one (don't know what they advertise). They are the only FM radio stations in about 80 miles. It is an agricultural area, town is mostly ag related businesses with no major chain stores (such as Walmart), and most people outside of town can't get dsl since wireless service is not available either, and cellular is spotty at best (but better). So there are many customers around the area/state.
BUT for some reason they always say "up to 12 meg service", which is not available anywhere near here.