Winning the cord cutting war
If the purpose of caps is to cut down on cord cutters, they should give higher caps or waive caps for cable subscribers (such as a 500 GB cap for expanded basic subscribers, 750 GB for digital starter, 1 TB for digital preferred and unlimited Internet for digital preferred with one or more premium channels. And increase the caps by 25 percent if they add digital voice to the mix (triple play). I come nowhere near the 250 GB limit (I use about 20-30 GB per month but mom plays Internet games on the computer). As for my TV, that is what cable is for.
Comcast is a cable company and their core business is pay TV, the Internet and phone is a side product. It's like going to a restaurant and buying dessert (Internet) and a soda (phone) without buying the entree (cable tv). The restaurant would be put out of business if their customers occupied a table for dessert and soda without the entree. That restauraunt would rather sell all three (entree, beverage, dessert). If it was not for Comcast's cable TV offerings, you would be paying 4-5 times more for Internet because maintaining infrastructure is expensive. Plus, you have to pay for tech support (both field techs and call center reps), regulatory costs, among other costs. While I have supported the breakup of broadband monopolies, Comcast could divest their Internet business and still be profitable because they could still charge access fees (like paying a local phone company for dial tone) and the third party ISP would provide the Internet content (customer choice like paying for long distance). And they could waive those access fees if you subscribe to pay TV and you would only have to pay the ISP fees. They could also charge third party ISPs for access to their facilities (like CLECs are charged by the ILEC).
Comcast could also operate on the food court model where the cable plant is like a food court and the content providers/ISPs have to pay Comcast for access their network but the ISPs/content providers (the food court tenants) charge for their service but Comcast (the mall) maintains the infrastructure.
I wish I still lived in Iowa; Everything there from rent and groceries to Cable TV is much cheaper in Iowa (especially with an overbuilder in town).