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openbox9
Premium
join:2004-01-26
Germany
kudos:2

1 edit
reply to JoeSchmoe007

Re: It just doesn't make sense.

Because it's all about the fiber VZ will continue to ride the FiOS brand until it doesn't work. VZ is simply continuing its premier branding, just as it does with its wireless division. For most consumers, the means of transmission is irrelevant. Important are things like "speed" and cost, as you allude to, but VZ has done a great job of branding FiOS as superior.


Skippy25

join:2000-09-13
Hazelwood, MO

1 recommendation

Just like people will pay more for Monster Cable, though their quality is no better than any other typical cable and pay for Bose speakers when any audiophile will tell you they are no better than any other speaker.

It is marketing. Once they have established themselves as being superior quality through marketing the price becomes less relevant to the consumer and they will "hear and see" better quality because they want to. Not because it is really there.



willie wonk

@173.245.64.x
reply to openbox9

verizon owns very little of verizon wireless it is owned mostly by GTE



aaronwt
Premium
join:2004-11-07
Woodbridge, VA

said by willie wonk :

verizon owns very little of verizon wireless it is owned mostly by GTE

?????
Verizon Wireless is 55% owned by Verizon and 45% owned by Vodafone(A British telcom company).

Bottom line though is that Verizon Wireless is a separate company from Verizon Communications.