reply to openbox9
Re: It just doesn't make sense. Just like people will pay more for Monster Cable, though their quality is no better than any other typical cable and pay for Bose speakers when any audiophile will tell you they are no better than any other speaker.
It is marketing. Once they have established themselves as being superior quality through marketing the price becomes less relevant to the consumer and they will "hear and see" better quality because they want to. Not because it is really there.