|reply to oratam |
Google will also be able to cross-reference viewing habits with other services, searches, wallet, g+ etc. They could sell data to advertisers that people watching xyz show is also buying these products from G Wallet or is searching xyz things.
They could come up with a method for advertisers to launch a website on the remote (Nexus tablet) when the TV ad appears, allowing viewer to impulse buy directly from tablet using G Wallet. That's far more powerful for advertisers than what trad broadcasters can do.