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rradina

join:2000-08-08
Chesterfield, MO
reply to Skippy25

Re: Key Phrase

Perhaps I'm arguing over nothing but the OP claimed most won't perceive a value in a premium service and then went on to say Verizon has done a great job of marketing it as a premium service and most buy into the marketing.

I guess it depends on what buying into the marketing means. If it means marketing has most believing it is a premium service and it is worth extra, then we have two mosts and both cannot be true.


openbox9
Premium
join:2004-01-26
united state
kudos:2

said by rradina:

Perhaps I'm arguing over nothing but the OP claimed most won't perceive a value in a premium service and then went on to say Verizon has done a great job of marketing it as a premium service and most buy into the marketing.

I said nothing of perceived value. I said most consumers won't notice a difference in services (e.g., FiOS vs Cable vs DSL) that warrants a premium price, but that VZ has done a good job marketing FiOS such that consumers believe the service is worth a premium.