reply to rradina
Re: Key Phrase Even though I said nothing about perceived value, one can argue that consumers perceive value in just about anything they purchase. My point is that due to the psychological benefit of marketing FiOS as superior, Verizon likely snags several customers that won't notice a difference between FiOS and a competitor's service, even if the tangible difference in quality services is negligible. Marketing is a powerful weapon.
My mistake. I misinterpreted an earlier statement "I said nothing of perceived value." You were clarifying that you did not say this and I thought otherwise.