I hate to burst your bubble but unless you have a lot of capital (not on margin either) you aren't going to compete with the likes of TSI/Start/Acanac/etc.
I would say one phone number, no hold times to actually purchase the services, well trained sales agents (or knows when to ask questions) and finally a good peering mix.
Most of all... Try and find a way to be competitively priced and loose the bulk (not all) of the 99$ bell activation fee.
"Lord giveth but he also taketh away"
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