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Oh_No
Trogglus normalus

join:2011-05-21
Chicago, IL
reply to ccureau

Re: An alternative...

I have a friend in the paper business.
The cost of the daily paper just covers the printing and delivery.
All the newspaper profits and salaries come from advertisements.
This is why a newspaper can switch to online only and not miss the subscription fees. A server is alot cheaper than running printers.

They need to find a way to capitalize on online advertisements to cover reporters salaries. Advertising is the most important department to a newspaper.

JoeSchmoe007
Premium
join:2003-01-19
Brooklyn, NY
Reviews:
·Optimum Online
said by Oh_No:

I have a friend in the paper business.
The cost of the daily paper just covers the printing and delivery.
All the newspaper profits and salaries come from advertisements.
This is why a newspaper can switch to online only and not miss the subscription fees. A server is alot cheaper than running printers.

They need to find a way to capitalize on online advertisements to cover reporters salaries. Advertising is the most important department to a newspaper.

The only problem is that as far as I know online advertisement pays much less than ads in paper version.