That's about the same mentality XM radio has too. I cancelled one radio, but asked if there was any way they could get me a deal and they said no.
3 days later, had a snail mail offer to activate that radio again for $3.99 a month, compared to full price of $9.99 for multiple radios.
I kind of figured that's where you were you heading in your explanation. Really hard to believe how some companies operate and stay in business!! --
The Firefox alternative.