said by cdru:Oh my. I wish my technically inclined brethren would celebrate the application of technology to make things easier. said by Ken:
It's basically the same market as Apple products. People that want advanced technology but don't want to learn indepth knowledge in order to use advanced technology.
You're right about the same market as Apple products, but not for the reason you state. It's in the same market as Apple products because some people have an overwhelming desire to pay a premium for shiny thing that isn't functionally better than cheaper alternatives, but just because it's shiny. A coworker just yesterday saw the new Nest and said he would be willing to pay double for it just because it looks so good.