But of course their only concern is the quality of the 'online experience'.

it will undercut the effectiveness of our members’ advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports. This result will harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy.

Why Atlas Rich Media?
Rich media ads engage audiences and get results. They raise brand awareness and purchase intent. And they enable sophisticated tracking techniques that reveal precisely how consumers interact with your ads. With Atlas Rich Media, you can take full advantage of all of these benefits no matter what sites you advertise on.

Here’s how we can make a difference for you:
Full Integration: You don’t need a different vendor for rich media and in-stream video. Create, test, and deliver creative using a unified platform for campaign planning, reporting, and optimization. And, after all of the effort you’ve put into your rich media ads, make sure that you’re accurately measuring the ads’ contribution to your campaign’s conversions and overall success by using the Engagement Mapping measurement standard.
No Compromises: We provide full support across all major browsers. You can create and serve anything in Flash without forced templates or restrictive guidelines. Build any type of ad (in-page, expanding, floating, in-page, in-stream, or in-game video) and track over 70 unique events, such as: rollovers, internal navigation, completed playback times, impressions, click-throughs, and conversions.

Google (GOOG) on Thursday added support for a Do Not Track privacy option in the latest developer build of its Chrome Web browser, All Things D reported. When Do Not Track is enabled it blocks tracking cookies used by advertisers for targeting purposes. The Internet giant has offered an extension in its Chrome Web Store since 2011 that acted in a similar manner, however unlike its competitors — Firefox, Internet Explorer and Safari — the option was not built directly into the browser. A Google spokesperson confirmed that the Do Not Track option is expected be available in a stable version of Chrome by the end of the year.

Web tracking is mainly performed by monitoring IP addresses, and using techniques such as cookies, or the more powerful supercookies

Some sites, such as those belonging to advertising companies, use third-party cookies to track a user across multiple sites. In particular, an advertising company can track a user across all pages where it has placed advertising images or web bugs. Knowledge of the pages visited by a user allows the advertising company to target advertising at the user’s presumed preferences.

Another study shows that not only are these third-parties increasing their tracking of users, but that they can now link these traces with identities and personal information via online social networks [19]. In [20], a behavioural targeting study was performed on an e-commerce site for a clothing line. The results for the analysed case showed that the web site contained a total of nine tracking tags that linked to eight third-party companies.

Using so-called browser cookies, advertisers can track a given Web surfers' habits and serve them relevant ads.

This election year, a related type of targeted ads-one relying on "political cookies"-is coming into widespread use.

With the help of advertising exchanges and media partners, a political campaign can use cookies to serve specific ads

Most major campaigns this year will use cookie-based political advertising, says John Phillips, CEO of Aristotle International, which sells voter records combined with information like people's hobbies and income brackets.

An Amazon ad for a book by science fiction writer Cory Doctorow recently appeared on my computer screen. "What a coincidence!" I thought naively. I'd been reading an opinion item by Doctorow on Internet privacy (to be published this week as part of this month's Business Impact series) and had looked up his past writing. That was all it took for a crowd of ads to start following me.

On the network, it's an IP address or the browser cookies that tell other computers who you are.

By setting the Internet Explorer browser to block data collection, Microsoft’s action could potentially eliminate the ability to collect web viewing data of up to 43 percent of the browsers used by Americans.

As ANA’s Board of Directors, we write to renew the request of the Association of National Advertisers (ANA) that Microsoft reverse its position regarding the so-called “do-not-track” default setting for the forthcoming Internet Explorer 10 browser. We believe that if Microsoft moves forward with this default setting, it will undercut the effectiveness of our members’ advertising and, as a result, drastically damage the online experience by reducing the Internet content and offerings that such advertising supports. This result will harm consumers, hurt competition, and undermine American innovation and leadership in the Internet economy.

By setting the Internet Explorer browser to block data collection, Microsoft’s action could potentially eliminate the ability to collect web viewing data of up to 43 percent of the browsers used by Americans.