Something else to consider is if we truly want to watch tv with such high resolution and clearity. I mean even if there is content at 4k, would it be worth it? Not everyone looks good enough for HDTV let alone 4k.
Netflix Partner Tries UltraHD on the Internet By Jeff Baumgartner, Light Reading Cable - December 20, 2012
A video processing startup that counts Netflix Inc. as its marquee customer has launched a new version of encoding software that, it claims, is efficient enough to deliver UltraHD/4K video over the Internet (»www.canada.com/sports/eyeIO+Anno ··· ory.html). EYE IO LLC says its new H.264 software encodes 45 percent faster and trims down bitrates 26 percent versus its first generation, which Netflix is using to help keep its customers stay under ISP usage caps by delivering more efficient video streams. Now, EYE IO is trying to expand its targets so high-quality video can be delivered over a broader range of networks and bandwidth qualities. "The goal is to provide HD to the world over the Internet," company CEO and CTO and former Microsoft Corp. exec Rodolfo Vargas tells Light Reading Cable.
Netflix, which just signed a deal to stream Walt Disney Co. content, is the company's only announced customer, and EYE IO won't say if or when Netflix will upgrade to its 4K-capable platform. But execs do note that the company has "commercial relationships" with about 70 companies worldwide, including cable operators, telcos, satellite TV companies and other OTT players.
The ITU has now given its initial approval to the new HEVC/H.265 video coding standard, which needs just half the bitrate of the current MPEG-4/H.264 one, helping to ease the bandwidth requirements for Ultra-HDTV:
ITU OKs Next-Generation Video Codec Standard High Efficiency Video Coding (HEVC) Promises to Use 50% Less Bandwidth Than MPEG-4 By Todd Spangler, Multichannel News - January 25, 2013 »www.multichannel.com/video/itu-o ··· d/141387