said by desarollo:
It probably won't be the cost alone that will cause consumers to really question their cable bill because I think most are unwilling to part with watching TV. What will do it is when they're sitting in their chairs looking for something to watch and there isn't anything there but horrible programming laden with oppressive commercial loads that will make them cut the cord.
It's becoming more likely that horrible programming with oppressive commercial loads will be seen on the same day the bill comes. Todd Juenger thinks cable TV rate hikes are being "overblown" either because he's paid more than he's worth or doesn't actually pay a cable bill. The rate hikes for crap are unsustainable long term and the investors are starting to realize it.