said by Count Zero:Which has what to do with availability, or logistics, or planning, or even marketing for that matter?
Uuuuhhhhh if you had any "insight" you'd realize that Ligntning is not "as simple as a cable". It is a long-term technology that will allow for significant future expandability using a common interface by allowing the 9 connection pins to be dynamically reconfigured based on what the chip in the Lightning cable tells the phone it is supposed to do.
I mean in theory it could do USB2.0, USB3.0, FW, digital video, act as a USB controller for USB peripherals, etc. -- MicroUSB cannot do all of that without requiring a lot of proprietary stuff on its own.