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carpetshark3
Premium
join:2004-02-12
Idledale, CO
Reviews:
·CenturyLink
reply to openbox9

Re: The DMA does have a point

If the companies did pay any attention to tracking, you wouldn't get ads that demographics say you are supposed to be interested in, but actual products that you are.

I subscribe to sites like this - you will never find me on a MS or Apple forum although I do have a couple of Linux forums. Therefore, sending me ads for Windows or Apple products will only get ignored anyway. If I was interested, I would subscribe.

I belong to astronomical sites - there isn't enough business for a major advertising campaign - I get newsletters from the vendors themselves.

Some items are only allowed to be sold through local dealers. If the dealer doesn't have a web site, but depends on newsletters, I'm getting the info from a newsletter, your ad is superfluous.

Some ads - like the spate of roofing companies after a hailstorm are welcome. Gives me more names I can research and check on before deciding.

If I haven't shown any interest in a product in years - ads aren't going to change my mind. Good impartial review sites and not shills just might. If I consider your ad to be a pain - I'll buy from a competitor.

If you really want to direct market and track, then pay attention to what users really do look at. If we aren't mainstream, that's your problem. All the ads in the world won't make us so.

If you support your app via ads - get the ad company to let you vet the ads. I don't mind them on a cell phone/tablet for a free app, but there are some that are not quite appropriate on a game a child can play.

If the app is good enough, I will usually buy it. I don't believe in brand loyalty. Every company can make a lousy product at times.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
Sounds like you are the type of consumer that companies need targeted marketing strategies for. It's refreshing to hear a viewpoint that doesn't outright oppose targeted marketing strategies...at least as long as the targeting improves. That logically progresses to the next discussion about how marketers obtain information to effectively target you.


seamore
Premium
join:2009-11-02
said by openbox9:

Sounds like you are the type of consumer that companies need targeted marketing strategies for. It's refreshing to hear a viewpoint that doesn't outright oppose targeted marketing strategies...at least as long as the targeting improves. That logically progresses to the next discussion about how marketers obtain information to effectively target you.

Do you honestly believe people WANT to be blasted with ads?
Only a fool would think so.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
Sigh. Thanks for returning this forum back to normal.
Expand your moderator at work

Chubbysumo

join:2009-12-01
Superior, WI
Reviews:
·Charter
reply to openbox9

Re: The DMA does have a point

said by openbox9:

Sounds like you are the type of consumer that companies need targeted marketing strategies for. It's refreshing to hear a viewpoint that doesn't outright oppose targeted marketing strategies...at least as long as the targeting improves. That logically progresses to the next discussion about how marketers obtain information to effectively target you.

I hate random marketing, and would much prefer targeted marketing, but at the same time, I have this knowledge that along with targeted marketing, you get spam ads more often than targeted marketing because some companies dont care, they just want clicks/sales, and will advertise to any eyes that are willing to watch. I like the fact that on sites that I like, I can enable advertising with AB+ and NS to support the site, and most sites that I do like have non-intrusive ads anyways, so, they get my seal of approval, and my clicks. Sites that have overly annoying adverts stay blocked, because my eyeballs hate annoying, flashing, loud sound blasting adverts, especially those that are layover ads.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
said by Chubbysumo:

I hate random marketing, and would much prefer targeted marketing, but at the same time, I have this knowledge that along with targeted marketing, you get spam ads more often than targeted marketing because some companies dont care, they just want clicks/sales, and will advertise to any eyes that are willing to watch.

That's not effective targeting and it will likely cost the marketers more than focusing on targeting strategies.