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openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to Kearnstd

Re: The DMA does have a point

said by Kearnstd:

Maybe once ad vendors learn to clean up their own house and get rid of ads with sound and video I will care enough to let them show their ads in my browser again.

That is part of an effective targeting strategy. As marketers learn what individual consumers want, they can focus their marketing strategies. Customer A likes to be wowed by lights and sound, then great, Customer A receives those types of ads. Customer B likes low key, less-intrusive ads, then Customer B receives those types of ads. Everyone wins. Targeting doesn't just need to be about what products/services individuals might be interested in, it can also shift the individual marketing strategies as well. Volumes on some TV ads are louder because the current broadcast mechanism of TV does not allow truly effective targeting and therefore advertisers resort to "forcing" consumers to be interested in their products by overwhelming them.