Every year now the 2k series has been using something to draw up Media attention. LIke the other Year they featured MJ as this was like the first game he was like in since forever. Last year was like a battle between MJ, Magic or Larry Bird covers. It's more of a marketing scheme to draw in some attention. All Jay-Z did for the game was pick some songs and design the game menu's. The 2k series to me is the best sports game out there. A very good simulator for basketball if you goggle some sliders and adjust the game from it's factory settings. Far better than Madden.