said by skeechan:
But even that is completely irrelevant. SoftBank isn't dropping billions to lose a crapload of customers. The .jp market for mobile is saturated, not much growth left there but in the US there still is room to grow.
I don't see SoftBank making changes that would result in fewer customers. It is MUCH easier to keep existing customers than it is to replace them and that is what they would need to do if they dumped unlimited.
You miss the point. The low margin bargain hunters that also care about unlimited already have cheaper options( with no contracts by the way )in Sprint areas. I'm not sure how that's a plan for growth, fighting over crumbs with several other bargain companies.