Now let's see what a J.D. Power study has to say about satellite. My guess is it would go from "takes a beating" to "are you for real?"
You can keep talking up satellite and there is not doubt that Exede and Gen4 are both a significant improvement compared to previous generations of satellite. But the fact of the matter is that very few of these unhappy people with DSL are lining up to get Exede or Gen4 like the sat companies want.
You keep saying latency doesn't matter unless you game. Well let's take a step back right there. The vast majority of the US has at least 1 gamer in the household. That makes any form of DSL look appealing compared to satellite. There are people with DSL that have a high latency during peak, but they are pretty rare. Compare that to the fact that every person on satellite has a very high latency.
Then let's look at the caps. If you are one of the ~24mil US households that subscribes to Netflix, or use Hulu, HBO Go, Amazon Instant Video, BBC iPlayer, etc., you are not going to want satellite if you have a choice. Even 1mbps DSL will deliver you videos using those services. Of if you have people in the house that use youtube or Pandora or Spotify for hours a day, you are not going to want satellite.
If you are one of the people that doesn't use videos, music, games, VPNs, heavy file downloads, etc., you are almost certainly going to still take DSL. Why? Because it is going to be cheaper. Often times a lot cheaper. If you have a choice for broadband other than satellite, the vast majority of people are going to take it.