said by Mike:
Apple did something they never did before ever yesterday.
They preemptively released a product in response to something else against their own release cycle....
According to an analyst I listed to this AM, (a few years ago) the iPod mini was released at the same time as a product refresh release of a full sized iPod, so there was precedence. As it is, the entire line was refreshed in the last 6 weeks. Further, the 'aged' iPad (3rd Gen) wasn't selling all that well and had the same processor as the iPad2, so the Mini would have cannibalized any potential (full sized) iPad purchase. Now, instead of a relatively stale product there is an option for the full sized buyer (with an upgraded chip!).