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bionicRod
Funkier than a mohair disco ball.
Premium
join:2009-07-06
united state
kudos:2
reply to Alpha Phoenix

Re: Wii U

said by Alpha Phoenix:

Well, actually the demand for the Wii U has been through the roof! Pre-orders are completely sold out already at Game Stop, Walmart, K Mart, Toys-R-Us, and on Amazon and Game Stop they are completely on backorder, and with the huge demand, they don't even know when they are going to be getting the next batch in! Even Nintendo World themselves here in NYC have completely sold out of pre-orders also! Check out how much people are actually paying for the pre-orders on Craigslist and on eBay!

Limiting your production to virtually guarantee a sell-out is a well known marketing tactic to increase hype. If Nintendo wanted to have enough availabe to keep shelves stocked, there'd be enough available. They're trying to make the WiiU the hot Christmas item, and will probably succeed.

silbaco
Premium
join:2009-08-03
USA

said by bionicRod:

said by Alpha Phoenix:

Well, actually the demand for the Wii U has been through the roof! Pre-orders are completely sold out already at Game Stop, Walmart, K Mart, Toys-R-Us, and on Amazon and Game Stop they are completely on backorder, and with the huge demand, they don't even know when they are going to be getting the next batch in! Even Nintendo World themselves here in NYC have completely sold out of pre-orders also! Check out how much people are actually paying for the pre-orders on Craigslist and on eBay!

Limiting your production to virtually guarantee a sell-out is a well known marketing tactic to increase hype. If Nintendo wanted to have enough availabe to keep shelves stocked, there'd be enough available. They're trying to make the WiiU the hot Christmas item, and will probably succeed.

It will increase hype, but that will only increase sales if they meet enough of the demand to satisfy consumers. They have a reputation of not being able to meet that demand. The Nintendo DS is particularly memorable on that front. Strong hype and ultimately it sold very well. But it wasn't because they limited the supply, it was because people simply wanted it. I remember many people being unable to get it in time for Christmas. But the market was more forgiving at that time. If Nintendo pulls that again they could damage their immediate sales. People don't like to wait around as much as they were once willing to do. People have grown to expect companies to meet the demand, similar to what Amazon did for the Kindle Fire. Apple has been doing a pretty good job lately too. It could be another interesting holiday season.