said by Keano4:said by Greg2600:NBC Sports is spending money to compete with ESPN. They signed Formula 1 lately.
If NBC thinks Formula 1 will help them compete with ESPN they're delusional. F1 ratings are miniscule.
I think NBC is getting Formula 1 at precisely the right time. The sport has changed dramatically in the past two seasons with refueling leaving and the tire degradation. Its become a very fast paced sport with lots of changing action. Great for TV. Rarely a full course yellow. Almost constantly cars in the pits, back and forth between what teams are at the top, and lots of dicing throughout the field. Now you have a new world class course in Austin, which will get a lot of interest and probably new fans.
At the same time, you have the Big East and ACC talking about getting their games on NBC and NBCSN. Not the greatest football conferences, but huge for basketball. If they can win these contracts, this will be huge and will get some great cross promotion for F1 and IndyCar.