A large amount of people will not enter (and do not wish to) in their postal code (basically their address) before they have already shopped around on the site and decided on a purchase.
A large amount of people will not enter (and do not wish to) in their postal code (basically their address) before they have already shopped around on the site and decided on a purchase.
...it's not that large a number, actually. You might be amazed how many people will give out their full postal code for far less.