said by Nezmo:How romantic and cute. I like my iPhone and iPad but I can't get emotionally attached to them as many do. Experience? It's an electronic device .
you are not understand my point...i'm not talking about romance or emotional attachment to a brand...i am talking about "Customer Experience"...while plenty of people (many of whom i work with) are fine to grab an android device, sideload all kinds of different OSs and do all kinds of funky things with them, they are the exception, not the norm...many people just want it to work and do what the bought it for (phone, email, messaging, web, apps)...in that respect every device works quite well, but Apple does have that extra service available, should that be of interest to you.
case in point, several people i work with drive Lexus vehicles...are the Lexus vehicles really that much better than their Toyota (or other brand) equivalents?...debatable, but probably not...however, they drop their vehicles off for service/maintenance, get a Lexus loaner for the day and continue on business as usual, rather than get dropped off in a courtesy vehicle and be without wheels for the day...the Lexus dealership has a much higher level of service, and really, isn't that much more money to get your work done at...they don't do $9.99 Oil Changes, or $79 brake jobs...they do have competitive prices on what they do, but their niche is service, so for a little more than what most places charge, you get a much higher level of service...that is the Customer Experience, and many companies are following that business model, rather than a race to the bottom.