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Crookshanks

join:2008-02-04
Binghamton, NY
reply to ssavoy

Re: Unlimited is not sustainable

Because they subsidize next to nothing on a tablet, compared to hundreds on a smart phone?

ssavoy
Premium
join:2007-08-16
Dallas, PA
Finally a logical answer. Then again, if I bring my own phone it still costs the same. I wish they would start calling it "Phone Financing" rather than just roll it in with the service plan.

Crookshanks

join:2008-02-04
Binghamton, NY
said by ssavoy:

Then again, if I bring my own phone it still costs the same. I wish they would start calling it "Phone Financing" rather than just roll it in with the service plan.

Charging you the same if you bring your own phone does suck. I really can't think of any reason they do it, other than industry inertia. The wireless industry has used the subsidy w/contract model for decades, mostly to shield people from sticker shock.

T-Mobile does offer different plans for BYOD, but they have a different corporate culture than most American carriers. I suspect you'll see the BYOD concept spread over the coming decade, particularly once VoLTE happens and we have a truly nationwide cellular standard.