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Binghamton, NY
reply to ssavoy

Re: Unlimited is not sustainable

said by ssavoy:

Then again, if I bring my own phone it still costs the same. I wish they would start calling it "Phone Financing" rather than just roll it in with the service plan.

Charging you the same if you bring your own phone does suck. I really can't think of any reason they do it, other than industry inertia. The wireless industry has used the subsidy w/contract model for decades, mostly to shield people from sticker shock.

T-Mobile does offer different plans for BYOD, but they have a different corporate culture than most American carriers. I suspect you'll see the BYOD concept spread over the coming decade, particularly once VoLTE happens and we have a truly nationwide cellular standard.