Let's not forget that Ontario and Québec aren't all there is to Canada...
Most of the rest of the country doesn't have nearly as much competition as the Golden Horseshoe area.
In Manitoba, for instance, we only have a choice between MTS and Shaw, and that's only if you live in Winnipeg or Brandon. Living outside of the major cities, it's likely that you have access to only one or at most two WISPs who have to rent their transit from MTS anyway.