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|reply to elwoodblues |
Re: Hard sell
said by elwoodblues:Whether you choose to accept it or not, mobile devices are now consumer-driven, and consumers tend to buy up at specific times of the year, like Christmas. And so, that's the "market." Whether that's fair to RIM, or fits in your little paradigm, is immaterial. Don't like it? Too bad. It's reality.
This is the problem, people like yourself who are more concerned about "markets" then product.
You need a new phone for Christmas , for back to school, for Valentines day.. etc.
The fact remains that a very large portion of people likely to buy smartphones will be doing it around Christmastime. Which means millions of people will be locked into new contracts before a new Blackberry is worth even considering buying. That's the market. It is what it is.
That's like saying "F water." You can hate water all you like, but you must drink it to survive.
Let the product stand on it's own and F the market.
Likewise, you can dislike "the market" all you wish, but if a company's business depends on making money off a product (last I checked, most businesses DO depend on this), and people aren't willing to give you that money because they already spent it on something else that does the same job, well, that's a reality that must be faced.
Realistically RIM would have to have the phone ready and in full production right now to hit the Christmas season. Releasing in mid-February at the latest gives time to finish carrier testing and ensure the product is as perfect as possible before release.
They have another 6 - 8 weeks to get things finished, rather than releasing by the end of next week. They could have released for Christmas, but there are already a number of new phones on the crowded market this year.
Releasing in February will give time for people to learn about BB10, build a user base and create the necessary buzz for BB10 to take off for next year's back to school and Christmas seasons. By then it will be more mature, proven, yet still fresh unless Apple's next iOS is all new from the ground up.
I can see it now. "BB10 fails to impress with slow Christmas sales". Releasing on RIM's timeline gives the company an opportunity to build sales without the pressure of holiday competition.
People also replace phones all year, so there is always opportunity. There are 80 million BlackBerry users and growing (even though OS7 is months away from death).
I do wonder how many of those predicting RIM's imminent demise have actually seen BB10 in action. It is impressive and I am sure will do just fine. 5 or 10% of the growing pie is decent and enough to make good money on. They don't have to be number 1 to be considered successful.