|reply to scaredpoet |
Re: Hard sell
Realistically RIM would have to have the phone ready and in full production right now to hit the Christmas season. Releasing in mid-February at the latest gives time to finish carrier testing and ensure the product is as perfect as possible before release.
They have another 6 - 8 weeks to get things finished, rather than releasing by the end of next week. They could have released for Christmas, but there are already a number of new phones on the crowded market this year.
Releasing in February will give time for people to learn about BB10, build a user base and create the necessary buzz for BB10 to take off for next year's back to school and Christmas seasons. By then it will be more mature, proven, yet still fresh unless Apple's next iOS is all new from the ground up.
I can see it now. "BB10 fails to impress with slow Christmas sales". Releasing on RIM's timeline gives the company an opportunity to build sales without the pressure of holiday competition.
People also replace phones all year, so there is always opportunity. There are 80 million BlackBerry users and growing (even though OS7 is months away from death).
I do wonder how many of those predicting RIM's imminent demise have actually seen BB10 in action. It is impressive and I am sure will do just fine. 5 or 10% of the growing pie is decent and enough to make good money on. They don't have to be number 1 to be considered successful.