said by dave:
I'm sure Advertising Age is without bias, though. They're just doing this as a public service announcement.
hehe, you must be referring to this
The following transcript was discovered during a dumpster dive performed by Consumer Reports Security Dept. in preparation for an article concerning physical security of sensitive documents at the workplace.
Having received credible intelligence that the document was in the possession of CR Security,
CR Marketing quickly pulled rank threatening to have CR Securitys budget for fiscal years 2013-2020 slashed & burned.
The document having been hastily returned to CR Marketing was now the water coolers topic of the day
with numerous copies making the rounds with an assist from CR Circulation Dept.
CR Marketing Meeting Week of NOV 12 2012"What is the holiday season & why we should be grateful for what we have?"Moderator: The topic was presented in the form of a question to see who is game vs who is lame.Responder 1: The Holiday Season is about taking the time to reflect on the small things in life that we often overlook.
(laughter, snickering)Moderator: Good one, we only have a limited amount of time today so lets cut the humor & get to it!Responder 2: The holiday season is about selling.Moderator:
Yes, well of course its about selling, but take that to next level!Responder 3: Its about selling new subscriptions as well as renewing existing subscriptions to Consumer Reports. Moderator: Ho Ho Ho, happy holidays oh yes, we have a winner, Ho Ho Ho!
Now lets get down to brass knuckles.
How should we accomplish this?Responder 2: By keeping our name in the face of consumers.Responder 1: Lets put together a media blitz that encourages consumers to look for the latest
product reviews for the big ticket items they plan on buying during the holiday season.Responder 3: Does our budget have the room for that?Responder 4: We could tap Securitys budget again if we need to.Responder 3: Wed have to label it Urgent to access Securitys budget again.Responder 6: Havent we already overextended their budget?Responder 4: You say that as if anyone actually cares.
Thats the spirit! Ho Ho Ho!
How else can we profit from our good fortune of the holiday season?Responder 2: We can have an email blitz.Responder 5: Were already under investigation for the last spam campaign.Responder 3: That would have never happened if we sent it only once.Moderator: That campaign had a large role in meeting our sales volume for the quarter,
the accidental (wink) retransmissions were genius.Responder 3: Accidents do happen! Responder 2: We could send the spam under the guise of some important,
urgent message thats important to those on our spam lists.Moderator: How so? Give me a specific example of that creativity.Responder 3: We could frame the email around a public service message such as Wear Your SeatbeltModerator: No, lets not appear as if we endorse a law that some find objectionable.
We need an issue that will not alienate any group be as small as it may be.Responder 4: Online malware is always a good cover. Moderator: Hmm, Legal would insist that we have some degree of technical assistance with that.
You know once you get Tech involved fact becomes an issue.
Tech, Security, Legal, facts Bah Humbug!Responder 6: Privacy is trending. We could mask the spam with a privacy issue.
Moderator:Hmm, go on
Responder 4: uhm, online privacy, tracking, uhm, online tracking cookies!
We can strategically place ourselves in the consumers face under the guise of evil companies that use online tracking cookies! Moderator:
Hmm, yes, we wouldnt need any technical oversight on something as simple as a cookie