Eh, I personally wouldn't want my router to have 'cloud' capability to be accessible anywhere. I'd turn that stuff off in a heartbeat. Worse yet they're forcing this 'update' automatically just like Cisco. Just opens the door to this situation:
Cisco Pushes New Cloud Firmware Without Customer Approval Then Informs You They Can Track and Sell Network Data
I have one of those cloud routers. I have the regular firmware on it but tried the cloud router. You can still login to the webpage locally with the cloud router.
people also have to keep in mind that with opendns or googles dns server they know everything you do on the web also.
My problem with ciscos new firmware was it actually decreased what was configurable with the router. Not the general cloud part.