Eh, I personally wouldn't want my router to have 'cloud' capability to be accessible anywhere. I'd turn that stuff off in a heartbeat. Worse yet they're forcing this 'update' automatically just like Cisco. Just opens the door to this situation:
Cisco Pushes New Cloud Firmware Without Customer Approval
Then Informs You They Can Track and Sell Network Data
»Cisco Pushes New Cloud Firmware Without Customer Approval
On top of this from the Cisco story: "Annoyed users note that the update won't let consumers directly log into their routers anymore"
Optimum better rethink forcing cloud based management of their routers like this.