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skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2
Reviews:
·Clear Wireless
·Cox HSI
·Verizon FiOS
reply to cdru

Re: Verizon should counter advertise...

They're big until subscribers actually see a dollar value attached to it. Are they willing to pay $X for it? Better, should Verizon pay $X million for it? That is what Verizon should be asking their subscribers instead of letting AMC do all the talking. VZ should be telling customers that it is their skin in the game. VZ has no problem passing on rate increases.


cdru
Go Colts
Premium,MVM
join:2003-05-14
Fort Wayne, IN
kudos:7
said by skeechan:

They're big until subscribers actually see a dollar value attached to it.

Subscribers don't care about individual channel costs. If they do care, they care about the bottom line that they pay each month to the cable company.

Look at ESPN. It's the most expensive individual cable channel. People have demanded that it is in their cable package for one and only one reason really. Monday Night Football. And ESPN knows it. That's why they require ESPN to be in the basic package or no retransmission consent. If ESPN didn't have MNF, or previously Sunday Night Football it would have extremely little ability to demand the price it currently does to cable companies.

And it is only going to get worse for cable subscribers since ESPN is paying $470m a year for 12 years for the college football playoff games. And people will demand the channel even more because they have to see their college team possibly play. And they won't care about how much ESPN charges.


skeechan
Ai Otsukaholic
Premium
join:2012-01-26
AA169|170
kudos:2

1 recommendation

It's isn't just that, but Disney forces MSOs to bundle crap channels along with ESPN, so you get ESPN6-3/8 which shows nothing but Poker and Australian Dick Wrestling 24/7 along with a bunch of other crap.


aaronwt
Premium
join:2004-11-07
Woodbridge, VA
reply to cdru
said by cdru:

said by skeechan:

They're big until subscribers actually see a dollar value attached to it.

Subscribers don't care about individual channel costs. If they do care, they care about the bottom line that they pay each month to the cable company.

Look at ESPN. It's the most expensive individual cable channel. People have demanded that it is in their cable package for one and only one reason really. Monday Night Football. And ESPN knows it. That's why they require ESPN to be in the basic package or no retransmission consent. If ESPN didn't have MNF, or previously Sunday Night Football it would have extremely little ability to demand the price it currently does to cable companies.

And it is only going to get worse for cable subscribers since ESPN is paying $470m a year for 12 years for the college football playoff games. And people will demand the channel even more because they have to see their college team possibly play. And they won't care about how much ESPN charges.

I only care about Monday Night Footbal when the local team plays. And when that happens the ESPN feed is broadcast on a local station OTA in HD.
I really wish I could dump all the ESPn channels and drop my bill by several dollars. Then drop a bunch of the other sports channels too. Put them all on their own sports tier. That would be perfect. Then if anyone wants them they just subscribe to them. I don't have a choice since all those sports channels are included in plan I have.
ANd many of those channels are never watched or rarely watched by me. So for me they are the worst value.

moonpuppy

join:2000-08-21
Glen Burnie, MD
reply to skeechan
said by skeechan:

It's isn't just that, but Disney forces MSOs to bundle crap channels along with ESPN, so you get ESPN6-3/8 which shows nothing but Poker and Australian Dick Wrestling 24/7 along with a bunch of other crap.

That's why cable companies need to start itemizing the cost per channel and advertise how bundling hurts customers in the long run.

The downside to this is when the cable companies raise rates to cover costs (labor, equipment, etc.) and can't blame it on the content companies.