We are in this category. Except for sports, there is absolutely nothing on cable or satellite I want. I find movies, sitcoms, reality shows very boring, so we subscribe to PBS. Weather I can get on my cell phone. I can't see paying for a lot of crap I don't want just to get what I do.
Santa Monica, CA
·Time Warner Cable
RapidTV's article hits the nail on the head.
PayTV is stuck, unable to grow its pie.
It doesn't have a pricing model that works for both the vast majority (family households) of subscribers while enabling the single/young-adult access to the same content for a proportionate price. So the choice remains: "none of the above".
It wouldn't be impossible to design a tier that works for the Solo Viewer, but its a hard sell in the boardroom, where math has to be linear and fit on a powerpoint.