Topic 'Re: [DSL] Betty Behave' in forum 'TekSavvy' - dslreports.com

Re: [DSL] Betty Behave

Sun, 09 Dec 2012 21:43:01 EDT

TSI Marc posted : for sure!

Re: [DSL] Betty Behave

Sun, 09 Dec 2012 21:42:07 EDT

TSI Marc posted : Now you're getting into the spirit of it! good ideas! :)

The gang had a hoot working on this... it *is* like you say 'clipartesque'. you wouldn't expect it.. kinda neat eh? I never thought it was going to turn out so good. I was pretty impressed with it all.
--
Marc - CEO/TekSavvy

Re: [DSL] Betty Behave

Sun, 09 Dec 2012 21:35:56 EDT

fiestaware posted : Ok, Marc. Point taken. Decidedly not clipart. Let's say 'clipartesque'.

I completely understand what is (at the least: stupid, at the most:) offensive about the 'Betty Behave' segment. It's a direct extraction from terrible '80s hair metal videos - i.e. one of the least egalitarian realms from which to draw character inspiration (though you have your '50s housewife covered, too!). I can also understand why most of you would be completely oblivious as to why such a choice might be problematic.

So, a tally:

Women:
1. Mrs. Van Halen
2. June Cleaver
Men:
1. Asian kung-fu stereotype guy
2. astronaut
3. lifeguard
4. a guy from Guys and Dolls

I get it. The whole point is silly stereotypes. Then I propose new additions to the stable -

Women:
I think an Aunt Jemima/mammy figure would be a nice
a veil-draped harem girl
a naughty nun
Men:
a politician/bureaucrat
a policeman/fireman
a doctor

Re: [DSL] Betty Behave

Fri, 07 Dec 2012 04:13:05 EDT

brad posted :

said by TSI Marc:

(youtube clip)

Nice. It looked like everyone involved had a lot of fun working on the ad campaign.

Re: [DSL] Betty Behave

Thu, 06 Dec 2012 17:26:26 EDT

TwiztedZero posted : +1 AWESOME! :D

Re: [DSL] Betty Behave

Thu, 06 Dec 2012 16:26:38 EDT

TSI Marc posted :

said by fiestaware:

said by brad:

IMO the ad campaign is supposed to be silly and fun.

Often confused with stupid and corny. Which those clipart pics most assuredly are.

»www.youtube.com/watch?v=kNc66CxNvQU
--
Marc - CEO/TekSavvy

Re: [DSL] Betty Behave

Thu, 06 Dec 2012 02:50:17 EDT

fiestaware posted :

said by brad:

said by fiestaware:

Often confused with stupid and corny.

Sounds like you're confused easily.

Comes with maturity, they say.

But, then, so does a decent sense of humor. So I don't feel especially cheated.

Re: [DSL] Betty Behave

Wed, 05 Dec 2012 08:20:45 EDT

Ree posted : I'm offended that this guy can grow more armpit hair than me, so will be calling to cancel my POTS line shortly, and won't be switching back for internet when they add cable service to Brantford either!

[att=1]

Also, the image on the Support -> Tools -> Glossary page is blurry compared to the one on Support -> Tools -> Tools because the image dimensions are being specified incorrectly (1 pixel less than the actual dimensions). Please fix that and I might consider keeping my POTS line :)

Re: [DSL] Betty Behave

Wed, 05 Dec 2012 04:08:59 EDT

brad posted :

said by fiestaware:

Often confused with stupid and corny.

Sounds like you're confused easily.

Re: [DSL] Betty Behave

Wed, 05 Dec 2012 01:30:37 EDT

fiestaware posted :

said by brad:

IMO the ad campaign is supposed to be silly and fun.

Often confused with stupid and corny. Which those clipart pics most assuredly are.

Re: Ironic

Tue, 04 Dec 2012 17:44:36 EDT

koreyb posted :

said by Eug:

Ironically, you totally missed my point. Some ads have had no talking at all, and no idiotic caricatures, yet were amongst the most effective.

[att=1]

Apple did this kind of thing AFTER they already had the brand awareness and they do use a SEXUAL approach with the ad you pictured. If everyone did this exact style of AD, it would become soo background white noise and wouldn't be effective.

This ad is for a product that at this point was already known based on looks and appearance. It's not going to make anyone RUSH out and by the product, nor will it make me or anyone pick this product over another, if I already didn't know about APPLE. Apple is quite a bit different than an ISP, as they have a monopoly on their products. There is only 1 IPOD. Mp3 players have millions of choices. Different approach for a different product and client.

If Teksavvy had a monoply, and was fully BRAND AWARE, this type of ad would work.. Right now, they need to stick out from the NOISE to get attention, which works via CRAZY/ODD or SEX approaches. The Teacher if that's all you would see, does make you look and wonder what it's about. Which from seeing people on the TTC in Toronto.. It works.

My point long ago is how some get all uptight about any suggestion of anything remotely sexual. I'm sure there are people who find the APPLE IPOD ad offensive. You can't please everyone. I just hope TSI doesn't get cold feet, because a few hyper-sensitive people complain. THE US, having so many "RELIGIOUS" people are not even this uptight.

Re: Ironic

Mon, 03 Dec 2012 23:55:12 EDT

brad posted :

said by Eug:

Ironically, you totally missed my point. Some ads have had no talking at all, and no idiotic caricatures, yet were amongst the most effective.

[att=1]

Did you even read what koreyb said? What you posted is exactly what he was talking about.

Ironic

Mon, 03 Dec 2012 23:44:51 EDT

Eug posted : Ironically, you totally missed my point. Some ads have had no talking at all, and no idiotic caricatures, yet were amongst the most effective.

[att=1]
--
Everything Apple

Re: Seniors

Mon, 03 Dec 2012 16:07:35 EDT

koreyb posted :

said by Eug:

said by Quake110:

said by Eug:

If anything though, the ads I find kinda annoying are the Koodo ones. A bit juvenile, but some are also kinda just stupid in general.

That's EXACTLY the point of an ad. If you can remember it, then the company has succeeded.

Good point, but then again, all I remember is thinking Koodo's ads are frickin' stupid. I don't actually remember any details of any plans.

OTOH, I remember Apple's advertising for the iPad mini quite vividly even though I'm happy to stick with my Nexus 7.

You are missing the point.. the ADS are more to remember the name and perhaps get you into the store to get the details.. not to remember every detail in the ad.. MOST people will remember KOODO cause they are stupid, but will walk into their store because of brand awareness and remember that Mexican fighter in the ad. A ad with nothing but a talking head with nothing but info in BLAND form, will not be noticed or remembered. It's a fact, and proven over and over when companies play it too safe and do that. It doesn't work. SEX and ODD CRAZY sell.. always has, always will. Teksavvy's ads are the most professional I've seen from them and do get a lot attention. I watch people on the TTC on my way to work, and people actually do look at them.
They also seem to be getting brand awareness too, cause I've had them come up randomly by non-tech people in conversations.

Re: Seniors

Sun, 02 Dec 2012 23:50:50 EDT

Eug posted :

said by Quake110:

said by Eug:

If anything though, the ads I find kinda annoying are the Koodo ones. A bit juvenile, but some are also kinda just stupid in general.

That's EXACTLY the point of an ad. If you can remember it, then the company has succeeded.

Re: Seniors

Sun, 02 Dec 2012 21:59:27 EDT

zacron posted : Example:

»www.youtube.com/watch?v=ZbGw3A9Dg-Q

even more rediculous...

»www.youtube.com/watch?v=UGUefzSP6U4
--
"Recognize, Realize, and Repent"

Re: Seniors

Sun, 02 Dec 2012 21:40:40 EDT

brad posted :

said by Quake110:

That's EXACTLY the point of an ad. If you can remember it, then the company has succeeded.

From time to time I'm reminded of that fact when I point out commercials I think are corny or cheesy and that is the truth. It doesn't mean you you will necessarily utilize the services or purchase the products in the ad but that is how this stuff works.

Re: Seniors

Sun, 02 Dec 2012 20:52:40 EDT

Quake110 posted :

said by Eug:

If anything though, the ads I find kinda annoying are the Koodo ones. A bit juvenile, but some are also kinda just stupid in general.

That's EXACTLY the point of an ad. If you can remember it, then the company has succeeded.

Seniors

Sun, 02 Dec 2012 19:44:00 EDT

Eug posted : Well, in a way we were thinking the same thing... The colleagues I mentioned in the post above are over 60...

If anything though, the ads I find kinda annoying are the Koodo ones. A bit juvenile, but some are also kinda just stupid in general.

--
Everything Apple

Re: [DSL] Betty Behave

Fri, 30 Nov 2012 19:56:50 EDT

koreyb posted : Unless your over the age of 60, or very hyper sensitive, this is far from offensive.. Some CANADIAN's are just too hyper sensitive. This POLITICAL CORRECT movement is just getting ridiculous! I doubt they will loose any business or not get business by this.

The rule in advertising is SEX SELLS..

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 21:32:04 EDT

silvercat posted : I don't see a problem here.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 21:15:50 EDT

brad posted : It is their problem. TSI isn't trying to please every last person in this world.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 18:38:49 EDT

Eug posted : No, it's not really their problem, since they can choose whatever ISP they want. However, it potentially could be TSI's (small) problem if they're targeting the mainstream, for expansion of its subscriber base. Like I said it doesn't bother me, but I could understand if it bothered some.

Now if TSI feels this group is irrelevant to their expansion then it may not bother them. Also, it depends upon how big this group really is.
--
Everything Apple

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 18:24:53 EDT

Rastan posted : What really matters is why is her twitter image so blurry?! She needs to tweet more and explain (in great detail) why she enjoys apples so much.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:58:14 EDT

brad posted :

said by Eug:

but I could see some of my female colleagues (older and conservative) being unimpressed.

Oh well. That is their problem. Getting their panties in a knot over silly things instead of what really matters.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:36:09 EDT

TilhasBB posted : nope, I haven't been on as much. Inbox me the link please.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:22:19 EDT

TwiztedZero posted :

said by TilhasBB:

Marc, Do you have her #? ;)

Fixed that for you (italics mine). Rocky isn't the face of TSI anymore, he moved on, didn't you see the memo some threads ago?

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:11:02 EDT

TilhasBB posted : Rocky, Do you have her #? ;)

Her avatar is Betty_Behave Hahahahaha
I like the new ad. It's get's people talking.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:08:50 EDT

Eug posted : Well, my point was if someone is offended they're unlikely to become a customer. Actually, I personally don't see it as a big deal myself, but I could see some of my female colleagues (older and conservative) being unimpressed. But then again they'd unlikely be TekSavvy customers anyway since they likely have very low GB needs (as their kids have moved out already). So again it comes down to TSI's target market(s).
--
Everything Apple

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:05:39 EDT

Crowbar1 posted :

said by brad:

IMO the ad campaign is supposed to be silly and fun.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 17:02:08 EDT

brad posted :

said by Eug:

It doesn't have really any direct relevance in that context, and I'm thinking it could come across as somewhat chauvinistic to female customers.

It might make sense if they're targeting the male geek market (myself included), but not so much if they're going after the mainstream.

I don't see any relevance for any of the pictures.

IMO the ad campaign is supposed to be silly and fun.

Ohh noo. Someone might be offended. Lighten up. Too many people are way too serious nowadays.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 16:50:44 EDT

Eug posted : It doesn't have really any direct relevance in that context, and I'm thinking it could come across as somewhat chauvinistic to female customers.

It might make sense if they're targeting the male geek market (myself included), but not so much if they're going after the mainstream.
--
Everything Apple

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 16:40:04 EDT

brad posted :

said by Eug:

OK, I'm not complaining, but nonetheless I'm a little surprised TekSavvy put that pic on the home page of their site.

Why is it surprising?

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 15:19:18 EDT

Eug posted : We still have the guy with hairy underarms on another page.

Re: [DSL] Betty Behave

Thu, 29 Nov 2012 14:39:54 EDT

neuromancer1 posted : Sure beats the gross dude with the hairy chest. :D

[DSL] Betty Behave

Thu, 29 Nov 2012 14:00:40 EDT

Eug posted : OK, I'm not complaining, but nonetheless I'm a little surprised TekSavvy put that pic on the home page of their site.

[att=1]
--
Everything Apple