dslreports logo
site
 
    All Forums Hot Topics Gallery
spc

spacer




how-to block ads


Search Topic:
uniqs
1711
share rss forum feed


Boricua
Premium
join:2002-01-26
Sacramuerto
reply to Kramer

Re: Microsoft Surface Pricing

said by Kramer:

...they have a tall mountain to climb and price could mean the difference between success and failure.

Some news on the Surface front:»www.pcmag.com/article2/0,2817,2412729,00.asp

I read the article and the author got it right.

"Microsoft needs to be doing everything they can to project an image of success for Surface and Windows 8. The $899 starting price for Surface Pro will significantly limit penetration," Moorhead said. "Microsoft needs a starting configuration at $699 to drive significant volume and then have a step-up configuration to $899."
--
Illegal aliens have always been a problem in the United States. Ask any Indian. Robert Orben


Kramer
Premium,Mod
join:2000-08-03
Richmond, VA
kudos:2

Yep, I totally agree. Microsoft really can't afford to lose this one. They should be at least giving the RTs away for next to free and at the very most sell the Pro at the price your quote mentions. I think it is ridiculous they would sell the Pro with the keyboard as an option.



JohnInSJ
Premium
join:2003-09-22
Aptos, CA

Of course OEMs are free to make those $699 Surface Pro devices. Who knows what the point of the Microsoft hardware is - "best quality" might be it, while OEMs can come in and lowball for volume, possibly.
--
My place : »www.schettino.us



aurgathor

join:2002-12-01
Lynnwood, WA
kudos:1
reply to Boricua

I think the target customer is a "money no object" buyer -- either those who can expense it, or those who willing to pay lots of money just to have an expensive tablet.

Personally, I have a feeling they didn't really want a high volume initially, but they're more than likely cut prices and ramp up volume, maybe as early as after 6 months.
--
Wacky Races 2012!


Badonkadonk
Premium
join:2000-12-17
Naperville, IL
kudos:5
Reviews:
·Dish Network

At the prices I see and the fact that it's a true Windows computer, I can see a lot of corporate buyers for this. I'll certainly ask for one when my work computer is due for a change out. Unfortunately that's still not for a year and a half, but by then the Surface Pro devices will be mature.

This is the only real tablet for some people (like me).
--
After reading postings from the self so-called experts on the MS and Apple forums, I just have to shake my head sadly.



JohnInSJ
Premium
join:2003-09-22
Aptos, CA

said by Badonkadonk:

This is the only real tablet for some people (like me).

The only question is can the "hybrid" Win8 touch laptops like the Yoga ($999 base model has 128gb disk 4gb ram core i3 and of course a keyboard, at 3+ lbs) but get down to the weight/battery life class of the Surface Pro or not.

And of course if you have a Surface RT and a Pro, you only need one keyboard cover
--
My place : »www.schettino.us

Badonkadonk
Premium
join:2000-12-17
Naperville, IL
kudos:5
Reviews:
·Dish Network

I think over time that's going to be possible and likely to happen. I think Intel also needs to ramp up its game. Their mobile initiatives move too slowly. With AMD struggling, I don't think they provide nearly as large of a fire to light under Intel's butt as they used to do.

But the touch laptops you mentioned are ones that I'm considering purchasing for the kids at home. They have Android tabs as gaming devices, but the older they get the more they need real tools for school. PowerPoint and Word being the big ones. I suppose the RTs can do the job, but I'm just lukewarm on them.

They're already getting very familiar with Win8 from having it on their desktops, so transitioning will be easy. It really does come down to the hardware choice and the apps they'll truly need.
--
After reading postings from the self so-called experts on the MS and Apple forums, I just have to shake my head sadly.



digitalfutur
Sees More Than Shown
Premium
join:2000-07-15
BurlingtonON
kudos:2
reply to Kramer

said by Kramer:

I didn't realize how cheap the touchscreen Ultrabooks had become. It is going to be a tough sell, especially without a keyboard.

Cheap does not equal light. That Acer is more than twice the weight of the Surface Pro, a big consideration if it's being used all day. And the keyboard is not detachable.
--
Logic requires one to deal with decisions that one's ego will not permit.
All that is necessary for the triumph of evil is that good men do nothing - Edmund Burke.


RazzyW8

@rr.com
reply to Kramer

I'm not the type of person who splurge on new items but if it wasn't for my current $1500 laptop, I'd be in line on buying one of these no doubt. Any Windows 8 x86 tablet will be my next buy for sure, and I'm willing to spend up to $1500 for one.



RazzyAlias

@charter.com

ArsTechnica and BRG both have said it's over priced and its use is unclear



mozerd
Light Will Pierce The Darkness
Premium,MVM
join:2004-04-23
Nepean, ON
reply to Boricua

IMO Microsoft made a strategic error in pricing for the Surface. Apparently Microsoft forgot the 1st law of Sales and marketing -- achieving immediate market share IS everything -- PRICE determines market share.

The Price for the surface is far too high -- does not mater which version.

Microsoft will achieve their penetration goals but it will take far longer than their current plan envisages.
--
David Mozer
IT-Expert on Call
Information Technology for Home and Business



JohnInSJ
Premium
join:2003-09-22
Aptos, CA
reply to RazzyAlias

said by RazzyAlias :

ArsTechnica and BRG both have said it's over priced and its use is unclear

well then I guess we don't need to decide for ourselves, lol.
--
My place : »www.schettino.us

Badonkadonk
Premium
join:2000-12-17
Naperville, IL
kudos:5
Reviews:
·Dish Network
reply to RazzyAlias

said by RazzyAlias :

ArsTechnica and BRG both have said it's over priced and its use is unclear

Overpriced, maybe. Unclear of it's use? A Windows based tablet is infinitely more useful than any piece of Apple hardware, particularly Apple tablets. The genius needs to reconsider his own credentials.
--
After reading postings from the self so-called experts on the MS and Apple forums, I just have to shake my head sadly.


Octavean
Premium,MVM
join:2001-03-31
New York, NY
kudos:1
reply to Kramer

said by Kramer:

I didn't realize how cheap the touchscreen Ultrabooks had become. It is going to be a tough sell, especially without a keyboard.

Actually you can find the Acer Iconia W510-1674 Windows 8 tablet PC for $499 at the Microsoft online store. In contrast it’s a considerably cheaper product then the Microsoft Surface Pro Windows 8 tablet (and about even with the Surface Windows RT tablet) but when you look closer you’ll see its relatively expensive given the specs. The Acer Iconia W510-1674 has an Intel Atom Z2760 1.50 Ghz CPU, 1366 x 768 10.1” display, 2 GB DDR2 800 Mhz RAM, a Lilliputian 32 GB SSD and so on:

»www.microsoftstore.com/store/mss···ist.true

Also note that I am unclear on whether or not cheaper Windows 8 tablets use Windows 8 or “Windows 8 Pro”. Some cheaper tablets might also use the 32bit version of the OS in part because of the lower RAM density and the larger install footprint of the 64bit version.

Generally speaking, higher-end computing performance cost more then middling performance. Also note that shrinking the form factor while attempting to maintain that performance also costs more. A smaller Core i5 based ~11” or smaller screen tablet PC may very well cost more then some ~17”, ~15” and 13” Core i5 based laptops.

Also the Microsoft Surface Pro isn’t in a market of its own. It is one Windows 8 tablet in what should be many. I don’t see how Microsoft could undercut their launch partners with fire sale pricing. It would destroy what little incentive OEMs have left to support Microsoft after they (Microsoft) entered the market with their own competing product. Microsoft still needs these OEMs. Why would anyone buy any other Windows 8 tablet if Microsoft’s Surface Pro were significantly cheaper with similar specs? They would be taking a loss on the Surface Pro and they would be killing their competition’s / partners sales.

And finally, earlier Windows 7 Core i5 based PC tablets like the Asus Eee Slate EP121, EB121 (Core i5-470UM Arrandale) and Samsung series 7 (Sandy Bridge mobile) were actually more expensive then the typical pricing of new Core i5 Ivy Bridge based Windows 8 tablets. The pricing is more then reasonable and if anything is lower then expected.

A company like Intel on the other hand had better match ARM’s SoC initiative in the mobile space or undercut it with their own SoC,….and fast. Even if they have to take a loss,…..


JohnInSJ
Premium
join:2003-09-22
Aptos, CA

said by Octavean:

Also note that I am unclear on whether or not cheaper Windows 8 tablets use Windows 8 or “Windows 8 Pro”.

ARM CPU: RT.
Intel CPU: Win8Pro.
--
My place : »www.schettino.us


RazzyW8

@rr.com
reply to RazzyAlias

said by RazzyAlias :

ArsTechnica and BRG both have said it's over priced and its use is unclear

The Surface Pro? It's no way overpriced at all. I'd get one if I got the cash.

Apple iPads (or Android tablets) would be totally useless to me. I rather have a full fledged operating system that I can run things I run today and Surface Pro (or any Windows 8 Pro hybrid/tablets) will fit my needs.


RazzyW8

@rr.com
reply to Octavean

Check the CPUs.

If it has Intel Atom or i5, it's likely the x86 Windows 8.



TD Nickell
Premium
join:2010-07-27
Federal Way, WA
reply to Boricua

More on Windows 8!

»www.fool.com/investing/general/2···yes.aspx



Octavean
Premium,MVM
join:2001-03-31
New York, NY
kudos:1

1 edit
reply to JohnInSJ

said by JohnInSJ:

said by Octavean:

Also note that I am unclear on whether or not cheaper Windows 8 tablets use Windows 8 or “Windows 8 Pro”.

ARM CPU: RT.
Intel CPU: Win8Pro.

said by RazzyW8 :

Check the CPUs.

If it has Intel Atom or i5, it's likely the x86 Windows 8.

Thanks,…..however,….

I was never unclear on ARM / Windows RT and x86-x64 / Windows 8. In fact I am very clear on such a distinction.

What I was trying to say is that there is Windows 8 (non-Pro) Standard for x86-x64 platforms and Windows 8 Pro for x86-x64 platforms and I am unclear if some cheaper Windows 8 (x86-x64) PC tablets use the non-pro version. Venders don’t always make the distinction well online,...

Normally I wouldn’t question it but I see the pro and non-pro versions for download via Technet and was thinking some venders would probably use it.


JohnInSJ
Premium
join:2003-09-22
Aptos, CA

Ah ok, I see what you mean. That could make a difference in cost...
--
My place : »www.schettino.us



RazzyW8

@rr.com
reply to TD Nickell

said by »www.zdnet.com/how-are-windows-8-···0008228/ :

There are two big troubles with the NPD numbers, though.

First, they don't actually represent month one. NPD's release says "Windows 8 initial four week launch sales include the time period of October 21 – November 17, 2012." That survey period starts five days before the launch of Windows 8 and runs for 22 days after the launch event. It also doesn't include Black Friday. The press release might have been released a month after launch, but the numbers represent sales from the first half of November, traditionally the slowest time of the year.

Second, although the NPD press release stated that "Windows 8 tablet sales have been almost non-existent," the research firm failed to count sales of Microsoft's Surface RT, which was the only tablet on the market for much of the post-launch period.

Finally, there's StatCounter, a rival of Net Market Share, which calculated that by November 26, worldwide web usage from devices running Windows 8 was equal to 1.31% of total traffic. Remarkably, that figure is identical to Net Market Share's calculation.

Trying to turn those usage stats into hard numbers is an exercise in fuzzy math, but it's reasonable to assume that at least half of the 40 million licenses Microsoft sold in the month after Windows 8's launch are now in the hands of computer users. And many new PC models are just beginning to hit the market. NPD says only 58% of PCs sold in their sample period were running Windows 8, with the remaining 42% consisting of inventory running Windows 7. That means the numbers at the end of December will be significantly more illuminating.

In other words: Still too early to tell.



ccallana
Huh?
Premium,VIP
join:2000-08-03
Folsom, CA
reply to Badonkadonk

said by Badonkadonk:

I think over time that's going to be possible and likely to happen. I think Intel also needs to ramp up its game. Their mobile initiatives move too slowly. With AMD struggling, I don't think they provide nearly as large of a fire to light under Intel's butt as they used to do.

Trust me, Intel has a big fire under their butt, with or without AMD. Intel has some very exciting low power products on the road map, but it takes time to take performance, and then power reduce it. I think you will see some cool products over the next few years. Sure, we'd all like it earlier... even Intel - and they are moving as fast as they can to get low power products to market.

Full Disclosure statement - I work for Intel and was part of the team that just launched the latest Intel Atom based tablets known as "Clovertrail". Statements above are my own... not Intel's.
--
"We are half-hearted creatures, fooling about with drink and sex and ambition when infinite joy is offered us.... We are far too easily pleased." C.S. Lewis
Expand your moderator at work

Badonkadonk
Premium
join:2000-12-17
Naperville, IL
kudos:5
Reviews:
·Dish Network

1 recommendation

reply to ccallana

Re: Microsoft Surface Pricing

I was a chip designer for AMD, so I know exactly about development and timing, etc. But I also know that Intel worked better and faster with a true competitor and AMD hasn't been a true competitor in a few years.
--
How nice. This country is being run by a broken record repeating the same two words over and over. Cretin.