Verizon AND AT&T have been thumbing their noses at RURAL geographies for some time now.. in both landline and wireless networks... and it finally came back to bite them...
in rural upstate NY people have died when they couldn't get cell phone coverage because the two giant wireless telecoms did not cover many rural geographies adequately.. some places where it's no surprise they would never in a million years consider running fiber optics, let alone wireless backhaul for LTE at $50k a pop..
Thats a whole different ball game in most parts of the northern part of NY state. There are still long stretches of the Northway without cell service due to the APA not allowing anyone go build towers.