said by batsona:
When will networks cut out the middleman, and sell services for $$ directly to the consumer? If I like a few shows on NBC, I'll sign up with NBC.COM & log in & watch the shows. Likewise with the Discovery Channel, to watch Mythbusters. The networks will get their subscription revenues directly from consumers who subscribe to their services.
The problem is, they are not likely to get enough customers to subscribe online, and therefore not make as much money as they do now. It's the same principle as why a-la-carte tv won't work. The networks make money from the cable companies by requiring carriage fees for ALL customers (at least for most channels). They get paid whether a person watches the channel or not. That's not going to work online.