Santa Monica, CA
·Time Warner Cable
|reply to Skippy25 |
Re: Sports need to be treated like movies
said by Skippy25:Any one provider could achieve the desired result by holding out, as long as it takes. But they would have to assume the risk, when in today's climate, it is easier just to pass the cost on.
By as long as it takes I assume you mean until their competitors use this against them to take enough of their subs that they finally give in.
It will take all content providers to do it at the same time to hurt the content owners enough to cause them to rethink their model. Which is exactly why the owners negotiate contracts with long terms and with much different end dates.
said by Skippy25:I am ever reluctant to suggest that the government should interfere with the marketplace. But I'm not opposed to discussing the possibility of legislation, to motivate the players to be more competitive.
The government could easily resolve this by simply stating that all contracts will be paid as agreed until X date and no new contracts can go beyond this date.
Then ALL must be renegotiated with a la carte packaging for ALL channels along side of small, medium and large bundles. They can do bundles based on # of channels picked, content owners, themes or any other combination they see fit.
At some point, we need an iTunes Store model for video content leasing, with per-channel/episode/season/day/week/month/year, density and volume pricing options - which should actually yield more revenue than the current structure, while giving the consumer more freedom of choice. But we need industry to build it, not have it dictated from Washington.