However, if by downloading I am avoiding the "price/charge" the rightsholder has set to watch the movie/play the song - then OK, it may not be called "theft" - what in your opinion is it called?
Short answer: That's where the economic argument of creative destruction comes into play around the use of "copyright" as a means for compensation from consumers. I'm talking specifically on non-commercial infringement.
For the short answer on the long answer you have to think out of the box. As with anything now on the internet, it's about exploiting views/users and wrapping that around a viable advertising market to properly compensate. The ad market for online media is there, but purposely being held back from its full potential by industry. That takes a bit more in depth research, which from me is forthcoming.--
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