said by Booger :
They are just tying to be current. And sadly that equates to fb and twitter these days.
I get that. But it shouldn't be an either/or situation with new media.
When the web and e-mail became common, successful
companies made those an option. They didn't stop interacting with their customers by phone, snail mail and bricks&mortar. (Some tried but most of those failed.)
Note to TSI's social media mavens: FB especially presents even stronger reasons for being optional because of concerns over privacy and intrusion. I used to have a FB account but didn't use it much. I had my privacy settings down very tight. Nevertheless FB kept sending me incessant e-mails with all sorts of nonsense like "friend" requests from people who were clearly spammers to subtle and not-so-subtle hints to "get back into Facebook." I got so fed up I deleted the account. I'm not going to create a new one just for TSI's convenience.