They are the same user, just slightly different syntax to arrive at it. Try restarting the computer since we've made these changes and see what happens.
So, I restarted the machine and retried starting those services and am still getting the same errors. Is this looking like a fresh install of Windows is required?
you might try a repair/upgrade install first.
Thanks for your trouble in this, I'll give that route a shot.
Let us know.