We're using our TV and Blu-ray player for the usual stuff, plus Netflix, occasionally Youtube, a DLNA client (pictures stashed on the server) and, rarely, some other digital content, but
Something like Gracenotes Ad Replacement System That Personalizes TV Commercials Will Start Trials In 2013
could change that real fast
. I'm not going to have my entertainment devices reporting my viewing activity back to a variety of snoopers, just to "serve" me targeted adverts I don't want in the first place. About the time they start doing that will be the time the TV is blocked at the border router.