said by THZNDUP:I wasn't aware that there was a predictive mechanism for the actual local ad inserts being used. I was under the assumption that there were still subaudible/digital cues for local commercial preroll, start, stop, etc. as when they were on tape. As well as most of the 'screwups' were still a result of too long/too short material, early/late cues, etc.
I was just going by what the article I initially linked to said. All the better if the cuing is as you say. I guess we'll just have to wait and see how accurate the cuing really will be.
said by THZNDUP:I also took the 'video fingerprinting' to merely determine what you are watching. It also anticipates when the network will go to commercial, either national or local. just to enable the various lookup and decision making to be set up. The actual insert would still be keyed specifically.
I think you may be giving more credit to video fingerprinting than it may deserve. First you say that there will be "subaudible/digital cues for local commercial preroll, start, stop, etc.", then you say that "It also anticipates when the network will go to commercial". So which is it? Will it anticapte the commercial, or will it wait for a cue?
said by THZNDUP:ProActiv is a local ad? Wonder what Guthy-Renker has to say about that.
I use the term "local ad" to describe an advertisement that is placed into the content at a local level. I draw the distinction between a local ad and a local product. The ads placed at a local level for a product that has national exposure is a local ad, i.e., it is a local ad buy.
So the high definition views of zits on the chests, backs and faces of people, and also the animation of the pus flowing out of those zits; when written over the network ads by the local cable head-ends and shown locally instead of the network ads coming off the satellite, are local ads.
