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THZNDUP
Deorum Offensa Diis Curae
Premium
join:2003-09-18
Lard
kudos:2
reply to camper

Re: 'Personalized' TV ads coming

First off, I didn't say there 'will' be cues, only that I assumed they were still in use in some fashion. An inserted cue should be much more of a positive indicator that an ad slot may be filled than any predictive method including 'video fingerprinting'.

The 'anticipate' part I was guessing at would be to get any background work done prior to getting the cue to actually start the insert. Assuming a hybrid system at this point, it would predict a slot is about to be opened up, look up the program history, demographics, select the ad and get it buffered awaiting a start cue. Which is also somewhat counterintuative as the 'pre-roll' cue would also do better as the heads up.

Since I haven't caught any of the ads you have described here, they may very well be local to your region/group/system. Which channel/channels are the worst offenders? At any rate, I'm sorry that Guthy-Renker and Comcast feels they may sell more of their product there than here...........
--
one should not increase, beyond what is necessary, the number of entities required to explain anything


camper
Premium
join:2010-03-21
Bethel, CT
kudos:1
Reviews:
·Comcast
said by THZNDUP:

... An inserted cue should be much more of a positive indicator that an ad slot may be filled than any predictive method including 'video fingerprinting'. ...

 
On that we agree.

said by THZNDUP:

The 'anticipate' part I was guessing at would be to get any background work done prior to getting the cue to actually start the insert. Assuming a hybrid system at this point, it would predict a slot is about to be opened up, look up the program history, demographics, select the ad and get it buffered awaiting a start cue. Which is also somewhat counterintuative as the 'pre-roll' cue would also do better as the heads up.

Makes sense. Thanks for the clarification.

said by THZNDUP:

Since I haven't caught any of the ads you have described here, they may very well be local to your region/group/system. Which channel/channels are the worst offenders?

You are lucky that you've not seen the ads I see here. HD video of zits on peoples' faces, and recently chests and backs, along with animation of the cross-sectional view of the pus being removed from zits. The Proactiv commercials are totally gross.

I can't find rhyme nor reason for the placement of the ads. They seem to be on most of the non-broadcast channels on cable, and seem to appear multiple times per hour. Sometimes there is a second or two of another ad at the beginning, then that ad gets overlaid with the gross proActiv ad.

said by THZNDUP:

At any rate, I'm sorry that Guthy-Renker and Comcast feels they may sell more of their product there than here...........

I suspect you may be more thankful than sorry.

Thanks for the good discussion.