reply to Nemo888
Re: [Contest] 12 DAYS of GIVEAWAYS I don't know where you got the idea this was a "customer appreciation contest", as nowhere on the contest page did it state any such thing. In fact, since you don't have to be a customer to sign up for the contest, concluding that it had anything to do with current customers is quite silly.
What they did is get a bunch of people on Facebook to advertise for them. It was evidentally pretty successful considering how many non-customers won, as that means non-customers (or potential customers) would have got exposure to TSI's Facebook presence. Whether or not that exposure translates into more signups is hard to determine, but regardless, "great marketing job" is probably warranted, just not with the sarcasm I assume you attached to your statement of it.