Ownership means distribution rights
Ever look at the beginning of a movie and see all the production/(distribution) companies listed after the big brand name distributor.
That's how get access to content.
If Intel, Apple, Google which ever company wants to break into distribution, perhaps they should mimic a portion of media's business model and back the content creators directly.
If Intel wants to distribute, then perhaps it needs to be a player and own a potion of the content at its origin point.