|reply to airwavz |
Re: How many brands Sprint?
Devils Advocate here, from a marketing standpoint it makes sense. You have Boost for the urban youth segment, Virgin Mobile for the trendy youth segment, Assurance for the over 65/low income segment. Now you will have the main brand offering prepaid like the other 3 do under their main brand. There are some that probaly would buy Sprint prepaid, that were turned off at the marketing of the other brands had. Do you really want to be a college grad walking around with a Boost phone that co-workers will think of hip hop or Virgin Mobile and think teen girl.
Wow... People really do care about brand these days still.
I use a T-Mobile prepaid reseller; SIMPLE Mobile. You wouldn't know this because I use an LG Phone that is T-Mobile branded.
A phone is a phone, unless your phone of choice is a Sidekick. Then you deserve that connotation.