I would like to further say, that GW2 is more like diablo 3 in the end game grind than WoW... at least for the open world portion of it, which is like 1/4 of the end game
GW2 just like D3, you equip your MF set, explore and kill things
now with a full MF set in GW2, I know where to farm things I want... and it's turning into crack... when the "ooooo shinies" drop