No, they're not boring to the people involved with it. But as DKS
was talking about a technology patent that enable 100% recovery and recycling of aerosol and can and paint, don't exactly make headlines around the world, nor are they watercooler talk.
I remember for years (and even today) CNN anchors talking about their BlackBerries. It was something people wanted, and eventually, they could get.
One of the other companies here, as I mentioned earlier, is Christie Digital, and most likely many have not heard of them, although likely they have felt their affects if they go to the movies at all. However, if they start making systems for peoples home, and become the leading source to go to for home theatres, then they might become a household name...